Concepts of Strategic Management

Concepts of Strategic Management
ISBN-10
0023278684
ISBN-13
9780023278686
Series
Concepts of Strategic Management
Category
Strategic planning
Pages
355
Language
English
Published
1995
Publisher
Macmillan College
Author
Fred R. David

Description

A component of Strategic Management by the same author, this text focuses on the study of concepts involved in strategic management. It incorporates three themes: globalization, the natural environment and technology, and presents concepts in strategy formulation, implementation and evaluation.

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