Retail Fashion Promotion and Advertising
- ISBN-10
- 0023300299
- ISBN-13
- 9780023300295
- Category
- Business & Economics
- Pages
- 354
- Language
- English
- Published
- 1992
- Publisher
- Prentice Hall
- Authors
- Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald
Description
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
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