Name Index Bernstein , Peter , 123 , 303 Bernstein , Sidney , 719 Berry , Leonard L. , 145 , 374 , 630 , 701 Bessom , Richard M. , 219 , 618 Binstock , Sharon , 118 Bird , Monroe Murphy , 384 Birnbaum , Jeffrey H. , 467 , 490 Blackwell ...
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.
Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
Get a lay of the land — find out how getting sponsored content from influential online personalities can grow your brand—and your bottom line And the award for best influencer goes to — discover why it's almost always a safe bet to ...
Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide ...
Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media.
The examples David Langton and Anita Campbell offer in this book are clear evidence of this essential fact.
This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging ...