Consumer Behavior

Consumer Behavior
ISBN-10
0023846119
ISBN-13
9780023846113
Series
Consumer Behavior
Pages
862
Language
English
Published
1995
Publisher
Prentice-Hall
Author
John C. Mowen

Description

The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

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