Audience Analysis
This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media.
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of ...
Harold argued with equal conviction that the applicant he favored had a vision of management that fit with the company's, whereas her candidate might be a thorn in their side. They traded argu- ments for some time, neither convincing ...
This is the book that brought gender differences in ways of speaking to the forefront of public awareness.
The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook.
The Natural Speaker is a friendly step-by-step guide to public speaking that explores the fundamental skills necessary to ... By providing an overview of spee construction, practice, and delivery, this book is designed to enhance and ...
The " Escape " of the Audience The media are also affected by the seeming loss of control implied in audience ... But there still remains a large and possibly increasing terrain of media use ( especially where home computers are ...
"The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy.
This book provides guidance about understanding and researching your audience. The book provides international best-practice case studies of projects that employ innovative methods to build knowledge of their audience.