Managing Customer Value: Creating Quality and Service That Customers Can See
- ISBN-10
- 0029110459
- ISBN-13
- 9780029110454
- Category
- Business & Economics
- Pages
- 458
- Language
- English
- Published
- 1994-03-28
- Publisher
- Simon and Schuster
- Authors
- Bradley Gale, Robert Chapman Wood
Description
Argues that companies that offer what their customers consider superior quality products and services will be most successful, and provides advice on reaching that end
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Other editions
-
- 2009-11-24
- 432 pages
- Ebook
- Simon and Schuster
-
- 2022-05-10
- 414 pages
- Ebook
- World Scientific
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