Marketing Imagination: New, Expanded Edition

Marketing Imagination: New, Expanded Edition
ISBN-10
0029190908
ISBN-13
9780029190906
Category
Business & Economics
Pages
278
Language
English
Published
1986-04-21
Publisher
Simon and Schuster
Author
Theodore Levitt

Description

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies

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