International Business
- ISBN-10
- 0030128889
- ISBN-13
- 9780030128882
- Series
- International Business
- Category
- International business enterprises
- Pages
- 866
- Language
- English
- Published
- 1996
- Publisher
- Harcourt Brace College Publishers
- Authors
- Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Description
Written by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business.
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