Marketing: Best Practices
- ISBN-10
- 0030211093
- ISBN-13
- 9780030211096
- Series
- Marketing
- Category
- Marketing
- Pages
- 657
- Language
- English
- Published
- 2000
- Publisher
- South Western Educational Publishing
- Author
- Michael R. Czinkota
Description
The Student CD-ROM is an interactive, multimedia supplement. It puts chapter concepts and issues into action, driving home text topics with its full-color ads, figures, graphs, and other text material, video clips, and outside material. In addition, a skeletal marketing plan is included.
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