Strategic Management: A Managerial Perspective
- ISBN-10
- 0030223733
- ISBN-13
- 9780030223730
- Series
- Strategic Management
- Category
- Business & Economics
- Language
- English
- Published
- 1999
- Publisher
- South Western Educational Publishing
- Authors
- Irene M. Duhaime, L. J. Bourgeois, John Lawrence Stimpert
Description
Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.
Get the book
Other editions
-
- 2003
- - pages
- Paperback
- South Western Educational Publishing
-
- 2001-08
- 672 pages
- Paperback
- South Western Educational Publishing
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