Contemporary Marketing
- ISBN-10
- 0030339138
- ISBN-13
- 9780030339134
- Series
- Contemporary Marketing
- Category
- Marketing
- Language
- English
- Published
- 2002
- Publisher
- South Western Educational Publishing
- Authors
- Louis E. Boone, David L. Kurtz
Description
Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Now, we offer a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues. A correlation guide covers new information and provides new page references, providing reader-friendly cross-referencing to all ancillaries of Contemporary Marketing, 10/e .
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