Promotion Management and Marketing Communications

ISBN-10: 0030974895
ISBN-13: 9780030974892
Category: Communication in marketing
Pages: 682
Language: English
Published: 1993
Authors: Terence A. Shimp, SPCK Publishing

Get the book

Other editions

Promotion Management and Marketing Communications
- 1989
- - pages
- Paperback
- -

Similar books

Marketing Communication and Promotion: Text and Cases
By William G. Nickels
Marketing Communication and Promotion: Text and Cases
Marketing Communications and Promotion
By William G. Nickels
Marketing Communications and Promotion
Consumer Behavior
By John C. Mowen, Michael Minor
Curtis P. Haugtvedt , Richard E. Petty , and John T. Cacioppo , “ Need for Cognition and Advertising : Understanding the Role of Personality Variables in Consumer Research , ” Journal of Consumer Psychology , Vol . 1 , no . 3 , pp .
FCS marketing communication L2

FCS marketing communication L2
The Web Site as Marketing Communications Medium: A Tentative Model and Areas of Research
By Richard Watson, Leyland Pitt, Pierre Berthon
The Web Site as Marketing Communications Medium: A Tentative Model and Areas of Research
CIM Revision Cards: Customer Communications
By Gill Wood
CIM Revision Cards: Customer Communications
Integrated Marketing Communications
By Kenneth E. Clow, Donald Baack, William Chitty
Integrated Marketing Communications
Marketing in the 21st Century: Integrated marketing communication
By Bruce David Keillor
Kim K.P. Johnson , Susan J. Torntore , and Joanne B. Eicher , Oxfordshire , UK : Berg ( 2003 ) , 104-106 . 32. Simmel . 33. Simmel . 34. King , Charles W. , Jr. , " Fashion Adoption : A Rebuttal to the ' Trickle Down Theory ...
Business-to-business Marketing: Relationships, Systems and Communications
By Chris Fill
Business-to-business Marketing: Relationships, Systems and Communications
Integrated Marketing Communications: A Primer
By Philip J. Kitchen, Patrick de Pelsmacker
... empowers us to better align our talent and resources, break down geographic barriers and focus on global growth of P&G's brands', explains Arthur Selkowitz, chairman and chief executive officer of D'Arcy Masius, Benton & Bowles.