Reinventing the Wheels: Ford's Spectacular Comeback
- ISBN-10
- 0060972939
- ISBN-13
- 9780060972936
- Category
- Automobile industry and trade
- Pages
- 164
- Language
- English
- Published
- 1990
- Publisher
- Harper Perennial
- Authors
- Alton F. Doody, Ron Bingaman
Description
In the early 1980s, Ford Motor Company teetered on the brink of collapse. Here is the dramatic, behind-the-scenes story of the most impressive turnaround in recent American business history.
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