Consumer Behavior: Concepts and Applications
- ISBN-10
- 0070387672
- ISBN-13
- 9780070387676
- Series
- Consumer Behavior
- Category
- Business & Economics
- Pages
- 788
- Language
- English
- Published
- 1993
- Publisher
- McGraw-Hill College
- Authors
- David L. Loudon, Albert J. Della Bitta
Description
Textbook
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