Marketing: 1999-2000 Edition
- ISBN-10
- 0070411751
- ISBN-13
- 9780070411753
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 229
- Language
- English
- Published
- 1998-12
- Publisher
- Dushkin Publishing Group
- Author
- John E. Richardson
Description
... 82 FUD factor , 85 future market , for children , 120-121 G Mandelbaum , Fern , 107 marketing plans , 134-142 ... ethical behavior in sales and , 80–87 Knight , Julia , 106 Kodak , 100 , 127 , 161 Kolp , Peter J. , 166 Kruskie ...
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