Services Marketing: An Active Learning Resource Guide

ISBN-10: 0070782512
ISBN-13: 9780070782518
Series: Services Marketing
Pages: 314
Language: English
Published: 1997
Authors: Mary Jo Bitner, Valarie A. Zeithaml, Lauren K. Wright

Get the book

Search the book

Search the book

Other editions

Services Marketing
- 2014
- 261 pages
- Paperback
- -
Services Marketing
- 2011
- 468 pages
- Paperback
- -
Services Marketing: Linking the Employee-Customer Interface
- 2008-01-01
- 112 pages
- Paperback
- -
Services Marketing
- 2007-02
- 672 pages
- Paperback
- -