This book shows you how to effectively apply proven direct marketing principles to the new world of Business-to-Business Internet marketing - today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn - step by step - five proven strategies for increasing profits by direct marketing to businesses over the internet. Included with the book is a User ID and password necessary for accessing the companion Web site which provides up-to-the-minute internet marketing news, updates to the book, expanded information, and other helpful online marketing resources. This book/Web site combination is unbeatable!
The World Wide Web as an Industrial Marketing Communication Tool: Models for the Identification and Assessment of Opportunities
S. Douglas and S. Craig , International Marketing Research ( Englewood Cliffs , N.J . ... This section is based partly on an unpublished study by Edith Phillips , “ Applications of Various Market Research Methods in the Industrial ...
Beneficios a través del marketing estratégico: las claves del éxito en el nuevo entorno competitivo de los negocios
Singh , J. , R. Howell , and G. Rhoads ( 1990 ) , “ Adaptive Designs for Likert - Type Data : An Approach for Improving Marketing Surveys , ” Journal of Marketing Research , 27 ( August ) , 304-321 .
This book gives students the practical foundation they will need to become successful business marketers.
Business Marketing
Industrial Marketing
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic ...
Business Market Management (B2B): Understanding, Creating, and Delivering Value