Business-to-business Internet Marketing: Five Proven Strategies for Increasing Profits Through Internet Direct Marketing

ISBN-10
0070794014
ISBN-13
9780070794016
Category
Industrial marketing
Pages
398
Language
English
Published
1999
Author
Barry Silverstein

Description

This book shows you how to effectively apply proven direct marketing principles to the new world of Business-to-Business Internet marketing - today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn - step by step - five proven strategies for increasing profits by direct marketing to businesses over the internet. Included with the book is a User ID and password necessary for accessing the companion Web site which provides up-to-the-minute internet marketing news, updates to the book, expanded information, and other helpful online marketing resources. This book/Web site combination is unbeatable!

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