Marketing Research

Marketing Research
ISBN-10
0070997586
ISBN-13
9780070997585
Series
Marketing Research
Category
Marketing
Pages
658
Language
English
Published
2011
Authors
Joseph F. Hair, Bryan A. Lukas, David Ortinau

Description

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

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