Marketing: The Core W/OLC and Premium Content
- ISBN-10
- 007110772X
- ISBN-13
- 9780071107723
- Series
- Marketing
- Category
- Marketing
- Pages
- 425
- Language
- English
- Published
- 2007
- Publisher
- McGraw-Hill Europe
- Authors
- Roger A. Kerin, Steven William Hartley, William Rudelius
Description
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package. The Core is more than just a "baby Kerin"; it combines great writing style, currency, and supplements into the ideal package.
Get the book
Other editions
Similar books
-
The Marketing Book
By Susan Hart, Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
-
The Social Media Marketing Book
By Dan ZarrellaEither him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
-
R.E.D. Marketing: The Three Ingredients of Leading Brands
By Greg Creed, Ken MuenchThis book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
By Dan WhiteThe Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values.
-
Principles of Marketing
By Gary Armstrong, Philip Kotler, Stewart AdamThe 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
-
The Marketing Book: A Marketing Plan for Your Business Made Easy Via Think / Do / Measure, 2019 Edition
By Jason McDonaldDo you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then THE MARKETING BOOK is the book for you. This is a PRACTICAL step-by-step guide to basic marketing concepts.
-
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
By Carlos GilFrom how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging ...
-
Lost and Founder: A Painfully Honest Field Guide to the Startup World
By Rand FishkinThis is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.
-
Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon KingsnorthThis book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
-
Marketing Made Simple
By Geoff Lancaster, Paul ReynoldsPickton, D, and Broderick, A, Integrated marketing Communications, Chapter 28, (Financial Times – Prentice Hall; Pearson Educational Ltd. 2001). Roncoroni, S, Direct Marketing, Financial Times, 15 April 1986.