Churchill/Ford/Walker's Sales Force Management

Churchill/Ford/Walker's Sales Force Management
ISBN-10
0071116052
ISBN-13
9780071116053
Category
Sales force management
Pages
491
Language
English
Published
2006
Authors
Mark W. Johnston, Greg W. Marshall

Description

Aims to offer an overview of the theory, research and practices relevant to sales management. This book showcases how real managers use theory and research in their own organizations. It combines real world sales management best practices with research and theory. It is useful for both undergraduate and graduate business students.

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