Strategic Marketing: An Applied Perspective
- ISBN-10
- 0071244174
- ISBN-13
- 9780071244176
- Series
- Strategic Marketing
- Category
- Marketing
- Pages
- 416
- Language
- English
- Published
- 2007
- Publisher
- McGraw-Hill Higher Education
- Author
- K. J. Alsem
Description
"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thorough presentation allows strategic marketing to be understood and applied, while it builds confidence by explaining strategies with clarity and relevant background."--BOOK JACKET.
Get the book
Other editions
-
- 2019-07-01
- 736 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2017-09-15
- 253 pages
- Ebook
- Springer
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