Marketing Your Services: For People Who Hate to Sell

Marketing Your Services: For People Who Hate to Sell
ISBN-10
0071398716
ISBN-13
9780071398718
Category
Business & Economics
Pages
406
Language
English
Published
2003
Publisher
McGraw Hill Professional
Author
Rick Crandall

Description

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In this guide to marketing and building relationships with customers to achieve success, Rick Crandell debunks these myths.

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