Lessons from a Chief Marketing Officer: What it Takes to Win in Consumer Marketing
- ISBN-10
- 0071403175
- ISBN-13
- 9780071403177
- Category
- Business & Economics
- Pages
- 243
- Language
- English
- Published
- 2003
- Publisher
- McGraw-Hill Companies
- Author
- Bradford C. Kirk
Description
This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets.
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