Tangible Strategies for Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectual Property, and Other Sources of...
- ISBN-10
- 0071412867
- ISBN-13
- 9780071412865
- Category
- Business & Economics
- Language
- English
- Published
- 2004
- Publisher
- McGraw-Hill Companies
- Author
- John Berry
Description
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure.
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