Net Words: Creating High-Impact Online Copy
- ISBN-10
- 0071415777
- ISBN-13
- 9780071415774
- Category
- Business & Economics
- Pages
- 274
- Language
- English
- Published
- 2001-12-17
- Publisher
- McGraw Hill Professional
- Author
- Nick Usborne
Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
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