Mass Media/Mass Culture: With Making the Grade and PowerWeb Access Card

ISBN-10: 0072416467
ISBN-13: 9780072416466
Category: Social Science
Pages: 416
Language: English
Published: 2000-07
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Authors: Stan Le Roy Wilson, James Ross Wilson

Description

New to this edition: Every new copy of Mass Media/Mass Culture is packaged with a Free Making the Grade CD-ROM, Free Access to PowerWeb: An Online Reader and Resource Guide, and a Free Text-Specific Online Learning Center Website. Written for the Introduction to Mass Communication course, Mass Media/Mass Culture: An Introduction demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.

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Other editions

Mass Media/mass Culture: An Introduction
- 1998
- 458 pages
- Paperback
- Mcgraw-hill
Mass Media/mass Culture: An Introduction
- 1995
- 428 pages
- Paperback
- Mcgraw-hill
Mass Media/mass Culture: An Introduction
- 1993-01-01
- 460 pages
- Paperback
- McGraw-Hill College

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