Cases in Electronic Commerce
- ISBN-10
- 0072457317
- ISBN-13
- 9780072457315
- Pages
- 467
- Language
- English
- Published
- 2002
- Publisher
- Mcgraw-hill
- Authors
- Michael Wade, Sidney Laurence Huff, Scott L. Schneberger
Description
A collection of 25 case studies written by professors at the Richard Ivey School of Business. Each case stud y is centred on a real-world company and provides detail on the implications associated with e-commerce initiatives. The managerial-oriented approach should allow students to understand and appreciate the straegic, tactical and operational challenges faced when launcing an e-commerce-based business.
