Rhetorical Criticism and Theory in Practice
- ISBN-10
- 0072500875
- ISBN-13
- 9780072500875
- Category
- Language Arts & Disciplines / Linguistics / General
- Pages
- 446
- Language
- English
- Published
- 2003
- Publisher
- Mcgraw-hill
- Author
- Dann L. Pierce
Description
A class-tested first edition focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions
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