Marketing
- ISBN-10
- 0072553723
- ISBN-13
- 9780072553727
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 736
- Language
- English
- Published
- 2003-06
- Publisher
- Irwin Professional Pub
- Authors
- Michael J. Etzel, Bruce J. Walker, William J. Stanton
Description
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.
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