Thomas and Maurice’s Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.
This text illustrates the central decision problems managers face and provide the economic analysis they need to guide these decisions.
Michael Porter, “The Contributions of Industrial Organization to Strategic Management,” Academy of Management Review 6 (1981): 609–620. Michael Porter, Competitive Strategy (New York: Free Press, 1980). Profitability.
For a discussion, see B. Worthen, C. Tuna, and J. Scheck, “Companies More Prone to Go 'Vertical,'” The Wall Street Journal (December 1, 2009), p. A1. For a study of Japanese auto production, see S. Nagaoak, A. Takeishi, and Y. Noro, ...
Managerial Economics 101 — get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination Whose side are you on? — make sense out of the relationship between price and quantity to ...
The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems.
Managerial Economics-2nd
Also available with MyEconLab® MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems.
While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, ...
Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions.