Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts and Cases

Crafting and Executing Strategy: The Quest for Competitive Advantage : Concepts and Cases
ISBN-10
0072884444
ISBN-13
9780072884449
Series
Crafting and Executing Strategy
Category
Competition
Pages
1184
Language
English
Published
2005
Publisher
Irwin/McGraw-Hill
Authors
Arthur A. Thompson, Alonzo J. Strickland, John E. Gamble

Description

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

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