Corporate Strategy
- ISBN-10
- 007331224X
- ISBN-13
- 9780073312248
- Series
- Corporate Strategy
- Pages
- 304
- Language
- English
- Published
- 2004
- Author
- David Collis
Description
Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of mul.
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