Marketing
- ISBN-10
- 0073369462
- ISBN-13
- 9780073369464
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 203
- Language
- English
- Published
- 2007-09
- Publisher
- McGraw-Hill/Dushkin
- Author
- John E. Richardson
Description
The articles ... in this [book] have been ... chosen from numerous different public press sources to provide ... information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
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