Marketing

ISBN-10: 0073404721
ISBN-13: 9780073404721
Series: Marketing
Category: Business & Economics
Language: English
Published: 2008-03-20
Publisher: McGraw-Hill/Irwin
Authors: Steven Hartley, Roger Kerin, William Rudelius

Description

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

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Other editions

Marketing: Principles And Perspectives
- 2005-11
- - pages
- Paperback
- McGraw-Hill/Irwin
Marketing: Principles and Perspectives with PowerWeb
- 2003-01
- 640 pages
- Paperback
- McGraw-Hill/Irwin
Marketing: Principles and Perspectives
- 2000-10-01
- 596 pages
- Paperback
- McGraw-Hill/Irwin
Marketing: Foundations and Applications
- 1995
- 515 pages
- Paperback
- McGraw-Hill/Irwin

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