Fundamentals of Marketing
- ISBN-10
- 0074707647
- ISBN-13
- 9780074707647
- Series
- Fundamentals of Marketing
- Category
- Marketing
- Pages
- 856
- Language
- English
- Published
- 1999-12
- Publisher
- McGraw-Hill Australia Pty Lt
- Author
- Kenneth E. Miller
Description
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
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