Transnational Management

ISBN-10: 0077387635
ISBN-13: 9780077387631
Series: Transnational Management
Pages: 797
Language: English
Published: 2010
Author: Christopher Bartlett

Description

Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global.