New Venture Creation: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century
ISBN-10
0078029104
ISBN-13
9780078029103
Series
New Venture Creation
Category
Business & Economics
Pages
608
Language
English
Published
2011-12-06
Publisher
McGraw-Hill Education
Authors
Stephen Spinelli, Rob Adams

Description

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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