Managerial Economics: Economic Tools for Today's Decision Makers
- ISBN-10
- 0130135380
- ISBN-13
- 9780130135384
- Series
- Managerial Economics
- Pages
- 634
- Language
- English
- Published
- 2000
- Publisher
- Prentice Hall
- Authors
- Paul G. Keat, Philip K. Y. Young
Description
This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press - including numerous international examples - are incorporated into the chapters to reinforce the connection between economic and real business situations.*Each chapter starts and concludes with a running case study of ahypothetical company called Global Foods'*Current business examples from the popular press (e.g., Business Week, the Wall Street Journal) are integrated throughout the text*International Application sections are interspersed throughout the textbook. Nearly every chapter includes a special section called International Application', which provides global application of the theory*NEW - Integrative chapter on economic concepts and tools*NEW - Chapter 2, The Firm and Its Goals, ' now includes new examples and a discussion on transactions costs and a discussion both on Economic Value
Get the book
Other editions
Similar books
-
Managerial Economics For Dummies
By Robert GrahamManagerial Economics 101 get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination Whose side are you on? make sense out of the relationship between price and quantity to understand ...
-
Managerial Economic
By Virender SManagerial Economic
-
Markets for Managers: A Managerial Economics Primer
By Anthony J. EvansA Managerial Economics Primer Anthony J. Evans. 56 MARKETS FOR MANAGERS curve. For example students tend to have less disposable income than other people, so it might make sense for firms to have one price for students, ...
-
Managerial Economics
By Vanita AgarwalThe purpose of teaching Managerial Economics is to equip business students with the ability to deliberate logically and critically the challenging process of framing business strategies later on in their careers.
-
Managerial Economics
By Mark HirscheyThe tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making.
-
Managerial Economics: A Problem-Solving Approach
By Nick WilkinsonThis book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.
-
Managerial Economics
By William F. Samuelson, Stephen G. Marks, Jay L. ZagorskyWilliam F. Samuelson, Stephen G. Marks, Jay L. Zagorsky. 304 Game Theory and Competitive Strategy TABLE 10.4 The Battle ... If Staples enters, Office Depot's best response is to stay out. Thus, entry by Staples alone is an equilibrium.
-
Managerial Economics
By Ivan PngPresenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions –– including accounting, finance, human resource management, and marketing.
-
Managerial Economics
Managerial Economics
-
Managerial Economics: Tools for Analyzing Business Strategy
By Thomas J. WebsterManagerial economics is the application of economic principles to topics of concern to managers. This textbook develops a framework for predicting managerial responses to changes in the business environment.