Integrated Marketing Communications: A Canadian Introduction

ISBN-10: 013015668X
ISBN-13: 9780130156686
Series: Integrated Marketing Communications
Category: Communication in marketing
Pages: 580
Language: English
Published: 2000-10
Publisher: Prentice Hall
Authors: John Burnett, Sandra Ernst Moriarty, E. Stephen Grant

Description

Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions. This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.

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Other editions

Integrated Marketing Communications: A Systems Approach
- 1998
- 312 pages
- Paperback
- Prentice Hall
Integrated Marketing Communications: A Global Brand-Driven Approach
- 2021
- 374 pages
- Paperback
- Springer Nature
Integrated Marketing Communications
- 2020-11-12
- 570 pages
- Paperback
- Cengage AU
Integrated Marketing Communications: (Second Edition)
- 2019-06-21
- - pages
- Paperback
- Cognella Academic Publishing

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