Exploring Web Marketing and Project Management

ISBN-10: 0130163961
ISBN-13: 9780130163967
Category: Electronic books
Pages: 683
Language: English
Published: 2000-01-01
Publisher: Prentice Hall Professional
Authors: Donald Emerick, Kimberlee Round, Susan Joyce

Description

Develop an Internet business strategy Build a winning project team Work toward your Webmaster Certification Total Management Strategies for Web-based Projects. Written by Donald Emerick and Kim Round with Susan Joyce Get the expert's view on marketing and communications for the Web. Learn insiders' tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals. With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project. Exploring Web Marketing and Project Management gives you the skills to: Turn your creative vision into a marketing strategy and find the technology to support it Reach the clients that are right for your business Develop your plans into reality Manage the project, the team, and the client Get to the product launch-and through it Understand the special legal issues surrounding Internet communications Exploring Web Marketing and Project Management is great for hands-on classroom use, self-paced study toward certification, or just as a practical guide for anyone who wants to do business on the Worldwide Web. About the Foundations of Web Site Architecture Series Endorsed by WOW, The World Organization of Webmasters, these fully interactive workbooks-and their companionwebsites at www.phptr.com/phptrinteractive.com-give you the core skills you need to manage content, business, and technology on the Worldwide Web. They are building blocks in Prentice Hall's comprehensive curriculum for professional Webmaster certification. About WOW The World Organization of Webmasters is a professional organization with thousands of members and affiliates worldwide. Started as a non-profit organization, WOW was created to enhance the role and position of those individuals who create, manage, maintain, and market websites. This support is provided through membership in WOW. For more information on becoming a member, please visit, www.world-webmaster.org

Get the book

Similar books

Police Street Powers and Criminal Justice: Regulation and Discretion in a Time of Change
By Geoffrey Pearson, Michael Rowe
When we started the fieldwork, Radio Control Room staff were dedicated to working with one geographical area. They knew the patch and they also knew the ...
Wolf Mountains: A History of Wolves Along the Great Divide
By Karen R. Jones
See letter from J. Smart to R. Gibson, 11 February 1948, RG109, vol. 409, file WLU.266-1, PAC. 168 Letter from Gibson to Callison, 25 March 1949, RG109, vol. 409, file VVLU.266-1, PAC.
Nursing Ethics
By Janie B. Butts, Karen L. Rich
The last ethical issue, the fifth group, is inheritable genetic modification (IGM), which is a procedure used to modify genes along the germ lines that are transmitted to offspring (Frankel, 2003). Stem-cell research could help prevent ...
The Facts on File Companion to the French Novel
By Karen L. Taylor
He is principally remembered today for his plays. FURTHER READING Becker, Lucille Frackman. Henry de Montherlant: A Critical Biography. Carbondale: Southern Illinois University Press, 1970. Gerrard, Charlotte Frankel.
National Security and Preparedness: Issues, Developments, and Analyses
By Thomas A. Donahue
This book examines the national security and preparedness issues, developments and analyses facing the U.S. today.
A Physiological Limits Database for Arctic and Subarctic Aquatic Species

The primary objective in this study is to collate knowledge of species responses to single and multiple stressors into an Aquatic Species Physiological Limits (ASPL) database, which will be updated over time.
Islam: Questions and Answers: Islamic History and Biography
By Muhammad Saed Abdul-Rahman
... the month of Ramadaan was enjoined in Sha'baan 2 AH, and that the Prophet (peace and blessings of Allaah be upon him) fasted nine Ramadaans, because he (peace and blessings of Allaah be upon him) died in Rabee' al-Awwal 11 AH.
Kilmeny of the Orchard
By Lucy Maud Montgomery
A schoolteacher on Prince Edward Island falls in love with a beautiful reclusive girl who plays the violin exquisitely, but is mysteriously unable to speak.
Clive Barker's Hellraiser: The Road Below
By Clive Barker
This collected edition of the hit mini-series reveals Kirsty's first days in Hell, and how the road there is always paved with good intentions.
市场营销学
By 杨慧, 吴志军
本书包括现代营销新观念,市场分析,市场营销环境,市场调查,市场预测,消费者行为研究,市场细分化战略,名牌战略等内容。