Marketing Management
- ISBN-10
- 0130336297
- ISBN-13
- 9780130336293
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 738
- Language
- English
- Published
- 2003
- Author
- Philip Kotler
Description
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Other editions
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- 2020-03-23
- 200 pages
- Paperback
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