Excellence in Business Communication: Activebook, Version 1.0
- ISBN-10
- 0130663697
- ISBN-13
- 9780130663696
- Series
- Excellence in Business Communication
- Category
- Business & Economics
- Pages
- 347
- Language
- English
- Published
- 2002-07
- Publisher
- Pearson College Division
- Authors
- Courtland L. Bovée, John V. Thill
Description
This book offers users the tools they need to succeed in today's workplace by developing their essential communication skills. Three easy-to-follow steps (planning, writing, and completing business messages) offer learners a practical strategy for writing and delivering business messages. Abundant sample documents demonstrate how to apply the principles being discussed. This is the only book that offers business communication experience in every chapter through real-world on-the-job simulations featuring actual companies and real-world business documents. These simulations provide a unique opportunity to apply concepts to real events and to sharpen business communication problem-solving skills. A five-part organization covers the foundations of business communication; the three-step writing process; letters, memos, e-mail, and other brief messages; reports and oral presentations; and employment messages. For business professionals--at any level--seeking to improve their oral and written communication skills.
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