Fashion: From Concept to Consumer
- ISBN-10
- 0130806412
- ISBN-13
- 9780130806413
- Series
- Fashion
- Category
- Art
- Pages
- 404
- Language
- English
- Published
- 1999
- Author
- Gini Stephens Frings
Description
Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase. This complete coverage includes a complete description of global influences on the entire fashion industry.
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