Effective Small Business Management: An Entrepreneurial Approach

Effective Small Business Management: An Entrepreneurial Approach
ISBN-10
0130807087
ISBN-13
9780130807083
Series
Effective Small Business Management
Pages
788
Language
English
Published
2000
Publisher
Prentice Hall
Authors
Norman M. Scarborough, Thomas Zimmerer

Description

New Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business. *NEW - Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises-'Wired to the Web' - in every chapter *NEW - Companion WWW site which provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim *NEW - All new video package - Adapted from the PBS television series 'Small Business 2000', these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual. Brings the real world of entrepreneurs into the classroom *Focus on building a BUSINESS PLAN *NEW - Exceptional revision stre

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