Business
- ISBN-10
- 0130817473
- ISBN-13
- 9780130817471
- Series
- Business
- Category
- Business enterprises
- Pages
- 617
- Language
- English
- Published
- 1999
- Authors
- Ricky W. Griffin, Ronald J. Ebert
Description
For Introduction to Business courses.One of the most comprehensive--yet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business--further enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the text.
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