Read all about the world of our four-legged friends with the Pebble Dogs set. From Dachshunds to Dalmatians, young readers will learn about the unique traits and basic care of different kinds of dogs. Fun photographs and interesting facts bring these favo
Scientific Advertising
" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
Breakthrough Advertising
Offers an examination of advertising in the modern era by reviewing the workings of an advertising agency, the development of ads, and their purpose, complete with consumer tips, activities, index, and more. Simultaneous.
Perry Marshall, joined by co-authors Thomas Meloche and Bob Regnerus, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their ...
112 Another example of an innovative use of a sense came from Oscar Mayer's “Wake Up to the Smell of Bacon” campaign, developed by 360i. Over nine months, an iPhone plug-in device was developed that could literally wake users up with ...
This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones.
'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.
This book is an introductory roadmap to the advertising process.
" Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.