Test Item File
- ISBN-10
- 0131019503
- ISBN-13
- 9780131019508
- Series
- Test Item File
- Language
- English
- Published
- 2003-03
- Publisher
- Prentice Hall
- Author
- Philip Kotler
Description
PREFACE This Test Item File is for exclusive use with Principles of Marketing , 10'h edition by Philip Kotler and Gary Armstrong . It contains 2,600 questions to assist you in testing your students ' knowledge of and ability to apply ...
