Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package

Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package
ISBN-10
013106052X
ISBN-13
9780131060524
Category
Advertising
Language
English
Published
2003-05
Publisher
Prentice Hall
Authors
Kenneth E. Clow, Donald Baack

Description

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Pure IMC: an integrated approach to teaching integrated marketing communications, with a solid advertising core not an advertising book with a few other chapters tacked on. Furthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready campaign.

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