Cases in Strategic Marketing
- ISBN-10
- 0131163361
- ISBN-13
- 9780131163362
- Category
- Marketing
- Pages
- 728
- Language
- English
- Published
- 1989
- Publisher
- Prentice Hall
- Authors
- Peter M. Ginter, Linda E. Swayne
Description
The 42 cases in this book are taken from a variety of organizations - national, regional, small businesses, and international, and deal with products in different stages of the product life cycle. They cover topical issues faced by marketers.
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