Strategic Brand Management: Building, Measuring and Managing Brand Equity
- ISBN-10
- 0131201158
- ISBN-13
- 9780131201156
- Series
- Strategic Brand Management
- Category
- Brand name products
- Pages
- 635
- Language
- English
- Published
- 1998
- Author
- Kevin Lane Keller
Description
This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.
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Other editions
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- 2023
- - pages
- Paperback
- -
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- 2020
- 600 pages
- Paperback
- -
-
- 2019-08-07
- 624 pages
- Paperback
- -
-
- 2015
- 586 pages
- Paperback
- -
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